Conference Agenda

7:00 a.m. – 5:00 p.m.

Registration Open

7:00 a.m.– 7:00 p.m.

Wi-Fi Hotspot

8:00 a.m.– 10:00 a.m.

Pony Express Territory Meeting

9:00 a.m. – Noon

Pre-conference Technology Forum (1 hour for each session, rotation)
• Reaching Your Target Traveler in a Digital World – Presented by Kallie Stephenson, Senior Marketing Specialist, Google
• Creating Social Media Ambassadors and Apostles – Presented by Jamie Stein, Managing Director, Burson-Marsteller
• Social Media “Learning Lab” – Bring your laptops and get hands-on experience developing and placing social media posts – Presented by Martin Stoll and Lisa McMahan, Sparkloft Media:

1. Facebook Advertising
2. Engaging Content Strategies
3. Emerging Platforms

10:30 a.m. – 12:30 p.m.

Nevada Commission on Tourism Meeting

Opens at 1:00 p.m.

Exhibit Hall - Welcome to our Exhibitors:

• AAA Western States
• Certified Folder Display
• Destination Analysts
• LVCVA
• Nevada 150
• Nevada Magazine
• Nevada's Territories
• Springs Preserve
• THS Visuals
• Cultural Travel Marketing

1:00 – 2:00 p.m.

Opening Session

• Governor Brian Sandoval
• Lt. Governor Brian Krolicki
• Chris Baum, President/CEO,RSCVA welcome/organization/programs overview
• Nevada Tourism Legacy Award Presentations

2:00 – 3:00 p.m.

Keynote Speaker – Roger Dow, U.S. Travel Association: 2012 – A Benchmark Year

Introduction by Rossi Ralenkotter, President/CEO, LVCVA, and National Chair, USTA

3:00 – 4:00 p.m.

Brand USA Partnerships - Amir Eylon, Vice President, Partnership Development, Brand USA

4:00 – 4:15 p.m.

MEETING BREAK

4:15 – 5:15 p.m.

Mayoral Roundtable:
Moderated by Lt. GovernoR Brian Krolicki

Mayor Geno Martini – Sparks
Mayor Robert Crowell – Carson City
Mayor Pro Tem Geno Withelder - Mesquite

5:30 – 6:30 p.m.

Welcome Reception
JA Nugget – Poolside Terrace Room (Indoors)

6:30 p.m.

Depart for Dinner – National Automobile Museum

7:00 – 9:00 p.m.

Dinner at National Automobile Museum

Registration Open

7:30 a.m.– 5:00 p.m.

Exhibit Hall Open

7:00 – 9:30 a.m.

Continental Breakfast

7:00 a.m.– 5:00 p.m.

WiFi hotspot

8:00 – 10:00 a.m.

Concurrent Sessions:

• Advertising – Presented by Michael Bassik, Burson-Marsteller
• Public Relations – Presented by Mileska Ortiz, Burson-Marsteller
• Digital Development/Social Media – Presented by Jamie Stein and Bianca Chan, Burson-Marsteller

Nevada Marketplace Trade Show/Media Marketplace 1:1 Meetings
Here’s your opportunity to sell your property/destination to domestic and international buyers. One-on-one interviews will provide you the chance to drive business-building opportunities.

10:00– 10:30 a.m.

NETWORKING BREAK

10:30 – 11:45 a.m.

Keynote Speaker
Terry Jones, founder of Travelocity.com and current chairman of Kayak.com 

12:00 – 1:30 p.m.

Lunch – Joel Zeff - Make the Right Choice: Leading Teams During Change with Passion and Success

1:45 – 2:30 p.m.

NCOT Overview

2:30 – 3:00 p.m.

NETWORKING BREAK

3:00 – 4:30 p.m.

• Marketing Cultural and Heritage Tourism – A World of Opportunity
Presented by Sheila Armstrong, President, U.S. Cultural & Heritage Tourism Marketing Council

• The Nevada Department of Transportation’s Plans for Intra- and Interstate Corridors
Presented by Sandra Rosenberg, PTP, Federal Programs Manager, Nevada Department of Transportation

4:30 – 5:00 p.m.

Roundtable Insights - Reconvene to share valuable discussions from all the Roundtable sessions.

5:00 p.m.

Event ends