Kaleidoscope image abstract.
Kaleidoscope image abstract.
Scroll Down to access the site.
  • Goods and services are no longer enough. The consumer expects to be engaged, enlivened, enlightened.
    - Joe Pine and Jim Gilmore, The Experience Economy
  • That's it, it was the experience I was responding to, and my urge was to make a purchase that would help me remember this experience.
    - Kathleen Carr, HBR Blog Network
  • Get rid of manipulative messages. Instead, provide a place for customers to understand, use, play with, and fundamentally experience your offerings in a place and time that demonstrates you are what you say you are.
    - Joe Pine and Jim Gilmore, Authenticity
  • Zappos turned a baggage carousel into a 'Wheel of Fortune'-style game that awarded travelers prizes.
    - AgAge's "15 of Marketing's Most Memorable Experiential Moves"

Every dimension of our job as tourism and travel professionals revolves around creating vibrant memories for our guests. Big ones, small ones... the better the experiences, the fonder the memories our visitors have of our respective destinations, showrooms, meeting sites and attractions. The impact to your bottom line is no less rewarding.

In short, great experiences are invaluable brand builders.

So, just what does a visitor consider a great experience? What kind of resources are involved in creating that experience? What are your peers doing to create great experiences? What's the next "Big Thing" when it comes to foretelling the future of creating exceptional lifelong guest experiences?

All great questions. And all will be answered colorfully and candidly at the 2014 Governor's Conference on Tourism.

Get your answers- Register today.

Sign up to get the latest conference news:


Monday, October 27
3:00 PM - 5:00 PM
Nevada Commission on Tourism Meeting
4:00 PM - 7:00 PM
Registration Opens
4:00 PM - 7:00 PM
Exhibitor Setup
5:30 PM
Opening Reception
A Very Special Evening To Celebrate the 31st Governor`s Conference

Tuesday, October 28
7:00 AM - 5:00 PM
7:00 AM - 5:00 PM
Exhibitor Area Open
8:30 AM - 9:30 AM
Continental Breakfast
9:30 AM - 10:00 AM
Conference Welcome
10:00 AM - 10:45 AM
Tourism Industry Address
10:45 AM - 11:30 AM
Opening Keynote
"The creative process is about...priming your brain for a creative ecstatic experience." EW
PRESENTED BY: Eric Whitacre
11:30 AM - 1:00 PM
1:15 PM - 2:00 PM
General Session: The Travel Effect
2:00 PM - 2:50 PM
General Session: Experiential Marketing and Product Development
3:00 PM - 3:45 PM
Concurrent Sessions
Experience Lab
Emerging Trends in Immersive Multimedia
Eric Peterson, Digital Royalty
4:00 PM - 4:45 PM
Concurrent Sessions
Experience Lab
Emerging Trends in Immersive Multimedia
Eric Peterson, Digital Royalty
5:30 PM - 6:30 PM
Cocktail Reception hosted by Atlantis Casino Resort & Spa
6:30 PM - 9:00 PM
Dinner at the Atlantis Casino Resort & Spa

Wednesday, October 29
7:30 AM - 9:30 AM
Breakfast Buffet
8:00 AM - 12:00 PM
8:00 AM - 10:00 AM
Nevada Marketplace
10:00 AM - 11:00 AM
The Experience Economy: Work is Theater and Every Business a Stage
Also, Mass Customization: The New Frontier in Business Competition
11:00 AM - 12:00 PM
Lodging Panel - Experiential Lodging
12:00 PM - 1:00 PM
Speaker Kyle Lacy
1:15 PM - 1:45 PM
NCOT Overview
New programming and partner opportunities.
2:00 PM - 3:00 PM
Concurrent Sessions
2:00 PM - 3:00 PM
Meeting Planning
International Panel
By popular demand this session returns for its fourth year highlighting activities of importance in key international markets.
Maximizing the NEW Nevada Tourism Cooperative Marketing Program
Presented by Madden Media
3:00 PM - 4:00 PM
Concurrent Sessions
3:00 PM - 4:00 PM
Meeting Planning
Arts Panel
Connecting the Dots on Content Evolution
Presented by Madden Media
4:00 PM
See You Next Year!

Register today to get access to all these great sessions.


Atlantis Hotel and Casino logo

Atlantis Casino Resort Spa is a Four Diamond resort with luxurious five star service and amenities, Reno's only Concierge Hotel Tower, eight award-winning restaurants, ten captivating bars and lounges, a dynamic casino floor with the newest and hottest games, and Spa Atlantis, voted top ten spa in the world for four consecutive years.

Minutes away from the Reno-Tahoe International Airport, Atlantis has a free airport shuttle, complimentary valet and self-parking, and free wi-fi. Visit atlantiscasino.com for more information or call 800.723.6500.

Don't forget to register?


Marketplace provides an opportunity for Nevada tourism suppliers and industry professionals to meet one-on-one with Tour Operators, Wholesale Partners, and Airline Representatives (buyers). These buyers will be both domestic and international clients (Brazil, China, Mexico and South Korea). Marketplace begins with a continental breakfast from 7:30am - 8am on Wednesday October 29, followed by one-on-one 7-minute appointments with buyers from 8am - 10am.

Have you registered yet?


The Best In The Business Are Coming to Reno for GovCon 2014

We invite you to participate as a sponsor of the annual Governor's Conference on Tourism to connect with Nevada tourism industry leaders and create business-building opportunities for your company or organization.

Sponsorships allow you one-on-one time with the industry through a variety of opportunities:

  • Exhibitor table - showcase your offering to the industry at your own table. The tables will be set-up throughout the conference and the area will be the location of all conference breaks.
  • Company promotion - Some sponsorships include opportunities to address the entire audience and all offer a chance to network with the industry at a variety of events.
  • Company recognition - Your company will be recognized on signage throughout the conference and company contact information will be included in the conference program and on the GovernorsConference.org website.

Sponsorships are limited, so reply now to get the level that's best for your company. There's no better way to connect with potential Nevada tourism industry customers than sponsoring the statewide Governor's Conference on Tourism.

Sponsorships and the associated benefits are available at many levels to ensure you gain the highest level of return on your investment. (link to sponsor benefits/levels)

Thank you for your partnership! Please let us know if you have any questions.